Farewell from Dan.com

From the beginning, Dan.com set out to redefine the domain selling experience, making it simpler, more accessible, and more transparent for everyone.

What started as a bold vision quickly grew into a transformative movement. Today, as we announce the closure of the Dan.com brand, we reflect on the milestones we achieved, the challenges we overcame, and, most importantly, the vibrant community that stood with us every step of the way.

Dan.com wasn’t just a domain marketplace — it was a revolution in how domains were bought and sold. Our team pioneered innovations like fully automated transactions, introducing a level of ease and transparency that became a benchmark for the industry.

Through our Lease to Own model, we opened doors for entrepreneurs, small business owners, and dreamers who needed flexibility to make their visions a reality.

Thanks to you, our community, Dan.com became a catalyst for change. Together, we introduced features that reshaped the domain trading landscape and inspired industry-wide progress. Your trust and collaboration pushed us to develop new technologies, streamline negotiations, and empower countless buyers and sellers.

What’s Next?

In 2022, we joined GoDaddy, marking a new chapter in our journey. Since then, we’ve worked to integrate the features and philosophy that defined Dan.com into Afternic — the world’s largest domain marketplace.

This allows us to reach more buyers and sellers than ever before while continuing to champion the principles that defined Dan.com.

Dan.com’s DNA can now be found in these central Afternic features:

• Lease to Own: Making premium domains attainable for more people.
• Transaction Assurance Engine: Delivering smooth transactions through a new experience.
• Self-Brokerage: Empowering direct negotiations between buyers and sellers.
• Custom Checkout Link: Offering a low 5% fee for externally-negotiated sales.
• Custom Lander: Preserving the iconic Dan.com lander design you know and love, under GoDaddy branding.

And the innovation doesn’t stop there. The Dan.com team continues to work within GoDaddy, bringing our expertise and passion to new projects, ensuring that Dan.com’s legacy shapes the future of domain investing in meaningful ways.

Important Information

As part of this process, the Dan.com platform will officially retire on June 27, 2025.

Until this date, you can sign in to your Dan.com account to download or save important information including:

• Your domain name listings
• Domain sales records
• Financial or tax documents

Thank You

The story of Dan.com has always been about more than just technology — it’s about the people who believe in a better way for domain trading.

To our customers, partners, and team members: thank you for sharing this journey with us. Your ideas, feedback, and unwavering support turned our vision into a reality and our platform into a community.

As we close this incredible chapter, we look forward to continuing our mission at Afternic and GoDaddy to make domain transactions better for everyone.