AWS powers breakthrough gaming experiences at devcom and gamescom 2025
Amazon Web Services (AWS) is headed to Cologne, Germany, this month for two of the gaming industry’s biggest events, devcom Developer Conference and gamescom, held August 17-19 and August 20-24, respectively, at Koelnmesse… There, the AWS for Games team will share advancements that are helpin…
Amazon Web Services (AWS) is headed to Cologne, Germany, this month for two of the gaming industry’s biggest events, devcom Developer Conference and gamescom, held August 17-19 and August 20-24, respectively, at Koelnmesse. There, the AWS for Games team will share advancements that are helping developers build, run, and grow their games with enthusiasts and industry professionals from around the world.
AWS will kick off the week’s festivities by co-hosting the Celebrating Women in Games reception and networking event on Monday, August 18, at KölnSKY at 18:00, in conjunction with Amazon Games, EPAM Systems, and Women in Games International (WIGI). Celebrating the 20th anniversary of WIGI, the event will highlight and honor diversity and inclusion accomplishments. Register now to ensure you don’t miss the featured panel of successful female leaders for an insightful industry discussion.
Additionally, AWS has prepared a robust slate of activities for devcom and gamescom attendees to learn, network, and get inspired.
AWS named cloud platform leader for games
The recently released 2025 Omdia Market Radar named AWS the leading cloud platform provider for games. The report evaluates major cloud providers serving the games industry, analyzing their capabilities across game development, operations, and emerging technologies. According to analysis done by Omdia, AWS currently leads the cloud services market for the games industry, particularly outside China. Marking top honors for AWS the third year in a row, the report noted key AWS differentiators, including advanced game development tools, proven scalability, and continued innovation, especially in AI.
Figure 1: Omdia heatmap for cloud platforms for games.
What to expect and where to find AWS for Games:
During devcom, attendees can meet with AWS for Games industry experts and Partners, check out new and updated solutions in the Exhibitor Hall (Booth A1) during show hours, and catch a number of customer-led sessions. Highlights include:
Exciting, real-time demonstrations:
- Containers on Amazon GameLift Servers
- Game streaming on Amazon GameLift Streams
- Harness the Power of AI for QA with AWS Partner Razer Inc.
- Continuous Game Localization, Powered by AI with AWS Partner Phrase
- Deep insights into your player journey with AWS Partner devtodev by AppsFlyer
- AI-powered game solutions with AWS Partner Globant
Engaging sessions:
Across Monday and Tuesday, AWS for Games is hosting four sessions, including:
Build Game Streaming Experiences with Amazon GameLift Streams
Monday, August 18 | 11:45-12:15 | Location: Stage 3, Confex Level 1
Discover how to harness the power of pixel streaming with Amazon GameLift Streams, from key implementation considerations to security practices, and performance optimization. This talk explores practical approaches to building cloud gaming solutions that deliver high-fidelity player experiences on any device without downloads. Use cases include direct-to-player game streaming, efficient playtesting, and engaging playable ads for user acquisition.
Monster Hunter Wilds Network Architecture Supporting Over 1 Million Concurrent Users
Monday, August 18 | 13:15-14:25 | Stage 15, Confex Level 2
Capcom’s Monster Hunter Wilds is a cross-platform AAA title designed to handle a massive number of users from day one. Find out how the development team built a network-based title to support enormous international traffic, including insight into technology choices, challenges faced, and innovative server infrastructure solutions created from scratch.
Global Growth Starts Early: Localization Built for Game Devs (with Phrase)
Tuesday, August 19 | 11:45-12:15 | Stage 3, Confex Level 1
Global players expect immersive, high-quality experiences in their own language. Yet for many studios, localization remains a late-stage scramble, leading to release delays, quality issues, and costly rework. Discover how early planning, automation, and integrated cloud-based localization tools can help game developers scale efficiently across markets and platforms. The session will cover practical tactics from successful studios—showing how smart localization setups can speed up development, reduce crunch, and unlock sustainable global growth.
AI as Your Dev Companion: Build Smarter, Scale Faster (with Razer)
Tuesday, August 19 | 13:15-13:45 | Stage 3, Confex Level 1
Game QA can be costly and time-consuming, often leading to longer development cycles and higher operational costs. In this fireside chat, Razer and AWS explore how Razer QA CO-AI can transform workflows by effortlessly identifying bugs, crashes, and performance issues during gameplay—helping developers build better games, faster.
New solutions for game development
New AWS for Games offerings include AWS Services, ready-to-deploy AWS Solutions, specialized Partner Solutions, and architectural Guidance to help you build your game:
- Guidance for Game Analytics Pipelines on AWS architecture and sample code have been updated with comprehensive new features. They include Terraform, Apache Iceberg tables support, Amazon Redshift Serverless integration, and Amazon Managed Service for Apache Flink. They make it quicker for game studios to collect, store, and analyze their game data using preferred tools. The improvements provide game studios with more deployment flexibility, optimized performance and cost, with additional data and ingestion options. It provides more powerful real-time insights while maintaining minimal management overhead and high extensibility.
- Hydrolix for AWS is now available on AWS Marketplace. Hydrolix for AWS is a turnkey, fully managed software-as-a-service (SaaS) observability solution for game studios, providing real-time and cost-effective visibility into Amazon services. During load testing, Hydrolix for AWS provides immediate visibility into multi-CDN, origin and AWS edge services log data to pinpoint performance bottlenecks and identify root causes and trends from past events.
- Guidance for Building Perforce Helix Core on AWS now includes sample code as part of the Cloud Game Development Toolkit. It demonstrates how to install and configure Perforce P4 (Helix Core), a popular version management tool for game developers, on AWS. By following this guidance, game developers can implement a Perforce P4 installation on AWS, aligning to best practices and keeping costs low.
- Guidance for Intelligent Identification of 2D/3D Assets on AWS features an updated architecture for improved cost efficiency and new sample code to help game developers automate asset identification and management using artificial intelligence and machine learning (AI/ML) capabilities. The solution leverages Amazon Rekognition to automatically analyze and label assets upon upload, teams can save hundreds of developer hours, typically spent on manual asset processing, while providing globally distributed teams with secure, searchable access to their creative assets. These improvements help studios streamline their asset workflows, enhance collaboration, and accelerate time-to-market through more efficient creative pipelines.
During gamescom, AWS for Games experts are available for meetings on Wednesday-Friday during exhibit hours in the devcom B2B lounge, Hall 4.1 C011.
Connect with AWS
Stop by the AWS for Games booth (A1) at devcom to see the latest services and solutions firsthand, and get in touch with an AWS for Games expert. Schedule time with the AWS for Games team through the gamescom biz site or app.
We can’t wait to see you at devcon and gamecon to share in your exploration of cutting-edge technology.
Further reading
Author: Jeff Harris