Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

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Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences... While our activation at Cannes Lions focused on personalized fragrance development and ad campaign creation, the underlying architecture and methodology can be adapted across diverse categories, from fashion to food and beverage, opening endless possibilities for ...

Tyson Foods elevates customer search experience with an AI-powered conversational assistant

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, using its extensive protein production capabilities to supply a diverse array of foodservice clients across multiple sectors... Tyson Foodservice operates through a B2B model, selling products to distributors rather than directly to end consumers, while serving diverse foodservice operators, including restaurants, schools, healthcare facilities, and convenience stores... Until recently, Tyson h...

Agent Factory: Building your first AI agent with the tools to deliver real-world outcomes

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This blog post is the second out of a six-part blog series called Agent Factory which will share best practices, design patterns, and tools to help guide you through adopting and building agentic AI...Tools are defining the next wave of agentic AIIn the previous blog, we explored five common design patterns of agentic AI—from tool use and reflection to planning, multi-agent collaborati...

Homebuilder Stocks Are Rallying. Is The Optimism Premature?

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Yesterday’s better-than-expected news on housing starts for July, argue the optimists, support the case for optimism... This leading indicator for starts fell again in July, dropping to the lowest level in five years – a sign that the outlook for housing construction remains challenged...Relief may be coming if the Federal Reserve starts to cut interest rates at next month’s ...

Macro Briefing: 20 August 2025

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US housing starts rose to a five-month high in July, led by construction of multi-family units... They stockpiled goods before tariffs kicked in... started levying tariffs of about 15% on dozens of countries... That was on top of China tariffs of 30%...” Widening Treasury yield spreads could be an opportunity for investors, but uncertainty on the inflation outlook still suggests caution, advises...

How CommBank made their CommSec trading platform highly available and operationally resilient

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Using Amazon Application Recovery Controller (ARC) zonal shift, they can perform a failover to minimize impact to the customer in case of infrastructure or application gray failures while satisfying the requirement to have a physical and logical isolation using multiple Availability Zones in a Region... ARC zonal shift was enabled on their load balancers, so the CommSec team could divert traffic ...

Simplify access control and auditing for Amazon SageMaker Studio using trusted identity propagation

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AWS supports trusted identity propagation, a feature that allows AWS services to securely propagate a user’s identity across service boundaries... With trusted identity propagation, you have fine-grained access controls based on a physical user’s identity rather than relying on IAM roles... Amazon SageMaker Studio now supports trusted identity propagation, offering a powerful solution for ent...